How we work with you
From first conversation to ongoing campaigns — a clear process with no surprises.
Week 1
Discovery and audit
We start with a conversation to understand your business, goals, audience and budget. If you have existing campaigns, we audit them. We'll be direct about what's working and what isn't.
- 30-minute discovery call
- Existing account audit (if applicable)
- Audience and competitor research
- Goal setting and KPI definition
Week 1–2
Strategy and proposal
Based on what we learn, we produce a written strategy covering campaign structure, audience approach, budget allocation and creative direction. You review and sign off before anything is built.
- Written campaign strategy
- Audience segmentation plan
- Budget recommendation
- Creative brief guidance
- KPI targets
Week 2–3
Setup and launch
We build the campaigns, verify your tracking, review creative with you and launch. Nothing goes live without your sign-off and our confidence that the setup is correct.
- Pixel and Conversions API verification
- Campaign and ad set structure
- Audience setup
- Creative review
- Launch review and go-live
Ongoing
Optimise and report
Campaigns run. We monitor performance daily, test hypotheses, adjust audiences and creative based on data, and provide monthly reports in your portal with plain-English commentary.
- Daily performance monitoring
- Weekly optimisations
- Monthly written report
- Live portal access
- Quarterly strategy review