Terms of service

Last updated: October 2025

Services

AdPilot provides Facebook and Instagram advertising management services. The scope of services is defined in your individual service agreement.

Client responsibilities

You remain responsible for your advertising account, spend and compliance with Meta's advertising policies. We manage campaigns on your behalf but you retain ownership of the account and all related data.

Advertising spend

Advertising spend is paid directly to Meta by you. Agency fees are separate and are not included in your advertising budget. We do not mark up advertising spend.

Results

We cannot guarantee specific advertising results, ROAS figures or business outcomes. Advertising performance depends on many factors including market conditions, creative quality, product-market fit and budget. We commit to professional management and transparent reporting.

Confidentiality

We treat your account data, business information and performance results as confidential. We do not share client information with third parties except as required to deliver the service (e.g. Meta's platforms).

Termination

Either party may terminate the service agreement with 30 days' written notice, unless otherwise specified in your contract. Upon termination, we will ensure a smooth handover of your account.

Governing law

These terms are governed by the laws of England and Wales.